I help CMOs and CEOs generate growth and efficiencies through customer centric strategy.
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BUSINESS STRATEGY
Increase efficiency in underperforming business units
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INNOVATION
Accelerate Product Market Fit for innovations and product portfolio
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BRAND STRATEGY & MARKETING
Create new brands, steer marketing communication
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AI ADOPTION & TRANSFORMATION
Boost your team productivity and efficiency with AI
What Clients Say...
“Maike is an experienced brand and marketing expert with exceptional strategic, conceptual and agency management skills on local and international scale .
Her understanding of the energy sector and the consumer needs combined with her ability to lead through complex setups was instrumental to the project's success.”
"With Maike Buhr's and Antje Sturm's support, we were able to rethink Bullrich’s innovation strategy.
Their focus on emerging consumer needs and new business areas in nutritional additives opened up fresh growth opportunities.”
"Maike played a key role in shaping our corporate strategy with her expertise. Her detailed market analysis and in-depth review of our corporate marketing initiated important changes.
Working with Maike was not only highly productive but also inspiring. Her work stands out for its exceptional quality and precision – a clear recommendation for anyone seeking top-level strategic advice.”
About Maike Buhr
Seasoned business & marketing strategist, fractional CMO and consultant.
Trained in customer-centric marketing at P&G and L’Oréal, I bring 25+ years of execution to brands and businesses that need focus and momentum.
My “AI x Human Intelligence” approach blends modern tools with judgment & experience for faster insights, sharper positioning, and measurable growth.
Having worked in Europe, Australia, and the US, I read cultures and trends with nuance and turn them into practical go-to-market strategies.
Empathetic, curious, and hands-on, I roll up sleeves, build operating rhythms, and coach teams.
Off duty: espresso lover and street photographer.
